It's getting harder and harder to "jump on the bandwagon.Category, a small component unit of the retail business world, is the carrier of people's consumer demand.In response to the changes of traditional categories, the "new" categories found in the flood of consumption are fission.As the top pillar of the retail industry, the clothing industry in China is performing a magnate's magic realism drama.Can be filled with opposition, tension, breathtaking plot, clothing industry in the domestic shopping center scene how to live?
The collection of women's wear, men's wear and clothing has obviously contracted, among which the collection of clothing stores have undergone drastic adjustment and dramatic fluctuations.Sportswear and underwear performed well, with a number of sportswear brands showing a small or moderate expansion.
From the perspective of products, women's wear, men's wear and clothing collection stores, whose primary purpose is to meet the needs of daily work, leisure and entertainment, are close to fashion and trend. Whether they have enough product design power becomes the key point of brand development.
In contrast, with the diversification of online sales channels such as e-commerce and short video, their reliance on offline channels is weakening.According to a set of data, the online penetration rate of China's apparel market has reached 34% in 2019, and this proportion is still rising due to the outbreak.Men's clothing has been adjusted gently. Under the trend of "appearance level economy" of old products, young male consumers have higher requirements for style, and they are more eager to show their individuality and catch up with the trend by dressing up.The brand is fresh and tantalizes the young.In response to the change of the trend, a number of established more than 10 years of old men's clothing, in the product, marketing changes, efforts to please the young people.
It can be seen that great changes have taken place in the domestic apparel industry. In addition to the variable of "epidemic situation", the power of designers, capital and consumers cannot be ignored.
The quality, design and fashion sense of Chinese brands are enhanced, and the cost performance is improved, so that Chinese brands can compete well with foreign brands.The improvement of design capabilities is due to the growth of domestic designers, who are increasingly active in the international arena, and the "fashion industry" has gradually begun to accept the power of China.
The new generation of consumers is more confident, bold and has a unique understanding of fashion.At the same time, because the consumer demand is more diversified, the touch point is more extensive, the different city line level, the different age consumer's consumption habit is different, "integrated marketing" is more and more important.Marketing activities are more focused, the way is more diversified, focusing on the target customer group, multiple increase of the whole network contacts, in short, everything to promote growth, improve the brand image as the ultimate goal.
The epidemic has a huge impact on the production and life style, and it has become an inevitable trend to switch from offline to online, which makes a huge change in the purchasing behavior of users.Enterprises should closely follow up the foreign demand, quickly adjust the marketing strategy, adapt to the development of external environment.The products with the fastest sales growth in 2021 are likely to be high-tech products related to clothing, bedding, consumer electronics, and home work.In 2021, cross-border e-commerce is a watershed for development.Foreign trade orders will be more fragmented, small orders will be a mainstream, pure trade type of foreign trade companies living space is becoming narrower and narrower.The job market abroad will be tougher and the number of people without money will increase.Cheaper items may be more popular.
Many countries will emerge e-commerce sellers, foreign e-commerce sellers should become the main customer base of our foreign trade enterprises.China's foreign trade enterprises, especially B2B type of foreign trade enterprises, to readjust the product line, and reposition the customer group.
Foreign trade garment industry will face these two major challenges.The difficulties brought by the epidemic to the foreign trade garment industry are twofold. First, with the rebound in the number of global epidemic cases, it is still difficult to judge the consumption level of foreign trade garment and how to quickly recover to the level before the epidemic, especially in the major consumer markets including the United States and Europe.Since the foreign trade garment business is driven by buyers, it cannot fully recover without a strong return from consumer demand.Numerous studies have also shown that a shift to the production and sale of personal protective equipment is not enough to compensate for the losses of most foreign trade apparel companies as a result of their regular operations.Second, the outbreak will continue to exert enormous pressure on suppliers.In 2021, foreign trade apparel companies must also continue to grapple with the fallout from the contentious U.S. -China relationship.On the one hand, there is little chance that the punitive tariffs on Chinese goods affecting most textiles and clothing will disappear anytime soon.On the other hand, we cannot rule out the possibility that U.S. -China commercial relations can turn for the better in 2021 as more sensitive, complex and structural issues begin to involve issues such as countries.More countries could "get caught up" in U.S. -China trade tensions, making it more challenging for foreign trade apparel companies to mitigate the supply chain impact of a trade war.
At the same time, digitalization is a huge opportunity for the foreign trade garment industry, not only in 2021, but also in the next few years.Fashion brands and retailers will increasingly find digital ubiquitous in their foreign trade business.In the coming years, foreign trade apparel companies will make more efforts to creatively use digital technology to interact with consumers, conduct transactions, develop products and improve consumers' online shopping experience.As a result of the adoption of digital tools, foreign trade apparel companies may also find new opportunities to improve sustainability through the use of data science to better understand their customers and find more flexible foreign trade apparel wholesalers.
After a time of evolution, the apparel industry is bound to find its next outlet in the two-round upgrade of products and channels.Under such a competitive background, Africlife has formed more than 10,000 different styles and categories such as women's wear, men's wear, children's wear, couples' wear, bags and accessories through continuous design, research and development, and innovation. Africlife is a typical entrepreneurial, knowledge-based, Internet + enterprise.At present, it is one of the enterprises with the most complete industrial chain of cross-border e-commerce in Huaibei City and the greatest development potential.Every minute we strive to fulfill our corporate mission, promote a culture of customization, and make personalization the new fad.To build a first-class enterprise in China and create an international famous brand.
Post time: 01-06-21